Okay, trivia time. What has been the world's
best selling $300 binocular for many, many years? Answer, the
Nikon Monarch 8x42 binocular. At this price point, the Monarch ATB (all-terrain binocular) has always been the
binocular used for comparison by the competition. Why? Quality and performance are amazingly consistent, year after year. I have pulled a Nikon Monarch 8x42 out of stock, at random, every year for the last four years and always get the same great score. Really no way to make a mistake if you are looking for a $300 binocular by choosing the Nikon Monarch.