Nikon binoculars have always been something of a salesperson's dream. I know, I've been selling Nikon binoculars for twenty years. Nikon offers binoculars at every price point and, at every price point, a Nikon binocular represents one of the best, if not the best, value. Take the Nikon Monarch, for instance. The
Nikon Monarch 8x42 has been the world's best selling $300 binocular for many years and the Monarch is usually the starting point whenever customers start looking for a
binocular at this very popular price point. With the current
Nikon rebate, the Monarch is a better value than ever. Overall, I've often thought I could stock a store with just Nikon binoculars and have a binocular for everyone, no matter what their budget or what their application. Of course, I own and love other brands of binoculars, but I also own Nikon binoculars, of course.